Icemakeindia Digital Marketing Case Study

The Company is engaged in the business of providing customized cooling solutions to diverse set of clients across wide range of industries by manufacturing and supplying high quality refrigeration products & equipment.

One of our clients,, was struggling to gain website traffic. This was a direct result of not ranking well on the major search engines (Google) for keywords related to their refrigeration products. Unfortunately, improving their rankings wasn’t the easiest task due to a highly competitive market. They approached Adit Microsys to overcome their challenges.

Each Client is unique. Our personalized approach for icemakeindia is outlined below.

We monitored the performance of their SEO campaign by making adjustments as required and providing analytics as well as search engine ranking reports on a monthly basis.

  • Keyword research and analysis to identify the top 20 keywords in relation to industry and geographic region
  • Manual submission to top engines
  • Keyword ranking reports each month to assess progress
  • Local business submission to Google Maps
  • Sitemap creation and submission
  • The organic traffic to the icemakeindia website has shown a YoY increase in the range of 30% to 50%
  • The Conversion Rate has increased by more than 100% in last one year
  • 95% Keywords in 1st page of Google SERP
Keyword Current position on
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Blast Freezer Manufacturers Page 1
Ice Candy Machine Manufacturers Page 1
Ice Cream Plant Manufacturers Page 1
Cold Storage Manufacturers Page 1
Cold Rooms Page 1
Refrigerated Container Manufacturers Page 1
Reefer truck Manufacturers Page 1
Bulk Milk Chiller Manufacturers Page 1
Cold Storage Room Page 1
Water Cooled Chilling Plant Page 1
bulk milk cooler Page 1
cold room manufacturers Page 2
commercial food dehydrator India Page 2
cold storage manufacturing Page 1